| •Overall sales missed goal |
•Marketing 360 diagnostic |
•Target market sales declining |
•Market analysis for possible new target markets |
•Perceived product or service value changing |
•Customer survey for brand awareness and perceived value |
•Risk adverse customers and weak brand awareness |
•Brand awareness development program (customers view top brands as less risky) |
•Declining sales leads |
•Lead generation program with metrics |
•Poor coordination of marketing programs across all channels |
•Strategic marketing plan development and facilitation |
•Marketing ROI |
•Brand Development using social networking |
•Measuring marketing success |
•Key Account Development Program
with GAP Analysis |
